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Dr.Cheese
CHILDREN ALWAYS SMILING.
Brief
“Dr.Cheese - Children Always Smiling is a pediatric dental practice equipped with family-friendly services. The activity refers to families with children from 1 to 10 years old parents very attentive to the health of their children. The objective project is to ideate a Brand Identity, from Logo to merchandising.
The Creative process
Starting from naming Dr. Cheese, brand values I designed a logo inspired to happy child memories like tooth mouse, while color palette take reference to the main values, like hygiene, care and Empathy.
Basing on the brand Values, the color palette and Target Audience,
i ideate the visual identity including parts like posters, ADV and merchandising.
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