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Charm
LOVE FOR ANIMALS.
Brief
The Canadian brand Charm produces high-quality food for dogs and cats . The activity aimed to young millennials and gen z who love animals. The objective of project was to design a new graphic for packaging to make the brand global. The Brand values focused on inclusion​, animal care, wellness, sustainibility, health.
The Creative process
Taking as reference Charm's values, Milla and I worked on the Love and Trust between animals and humans, through a pastel palette and lovely images.
Basing on the values and color palette used in Dog Collection,
Milla and i ideate the cat food line.
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